SELARUE LLC (“SELARUE”, “we”, “company”, “us”, “website” or “our”) is a registered trademark company in the United States of America (“U.S.”) and in other countries, which owns and operates the online e-commerce website www.selarue.com. You may contact us at hello@selarue.com or by postal mail at SELARUE LLC, PO Box 972, Chicago,IL 60690. We are open Monday through Saturday from 8 a.m. to 7 p.m. CST.

Please read our Privacy Policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your information in accordance with our website. Our Privacy Policy does not apply to websites maintained by other companies or organizations which we are associated with.


At SELARUE, we take users (“user”, “you” “your” or “yours”) privacy very seriously and will adhere to state and federal privacy laws of the U.S., where we are based. The Privacy Policy of SELARUE is designed to inform and better serve users who are concerned with how their “Personally Identifiable Information” is being used online and who are also concerned about the types of information that SELARUE may collect. The information collected can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Our Privacy Policy is also intended to explain the conditions under which SELARUE collects, uses, and discloses information as a user of the website.


By visiting our website, registering for an account or ordering/purchasing from us, you are accepting and consenting to the practices described in this Privacy Policy and our Terms & Conditions. In addition, you consent to the transfer of your Personally Identifiable Information and agree to abide by the applicable laws of your jurisdiction, state and U.S. federal law. If you are located outside of the U.S., you may use this website in accordance to the laws that govern your jurisdiction. If our website is unlawful in your jurisdiction, you do not have permission to visit and use our website.

By using our website, you represent that you are at least the age of consent in your state of residence. If you are under 18, we prefer that you receive permission from a parent or legal guardian prior to using our website. If you are age 13 and under, please have a parent or legal guardian review the Children’s Online Privacy Protection Act (“COPPA”) below prior to using our website.

This Privacy Policy is not intended to and does not produce or form part of any contract or create any contractual rights or obligations of representation.


SELARUE may collect Personally Identifiable Information, such as your name, email address, mailing address, phone number, and credit card information through use of our website. We may also collect Non-Personally Identifiable Information, which is data that cannot be used to identify individuals, by cookies and other tracking analytic technology through the visit and use of our website site. Non-Personally Identifiable Information, such as information that is automatically provided by your web browser, your Internet Protocol (IP) address and your geographic location may be used to help create a better user experience.


We collect personal information in a variety of ways, such as when purchasing or registering an account on our website, returning a damaged or incorrect item, sending us a feedback email, subscribing to our newsletter, responding to a survey, promotion, contest or marketing communication, filling out a buyer or vendor form, surfing our website, using a Live Chat, leaving a product review, subscribing to our social media accounts, events, new product alerts, analytic technology (cookies) or third party vendors.


SELARUE may use your personal information for our records to manage and improve our business and website. We may use the information we collect from you in the following ways:

  • To personalize your experience and to allow us to deliver the type of content and product offerings in which you are most interested.
  • To improve our website in order to better serve you.
  • To allow us to better service you in responding to your customer service requests.
  • To administer a contest, promotion, survey or other website feature.
  • To quickly process your transactions.
  • To ask for ratings and reviews of services or products.
  • To follow up with users after correspondence (live chat or email).


Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology. We’ve implement a variety of security measures when a user places an order enters, submits, or accesses their information to maintain the safety of your personal information.


If you are concerned that your personal information on our website is vulnerable, incorrect or you wish to no longer be affiliated with SELARUE, you may change your personal information or deactivate your account by logging into your account. You may also contact us via email at customer@selarue.com and we will amend your personal information or deactivate your account.

If we suspect fraudulent activity due to a change of personal information or account deactivation, we will retain your personal information in our database to conduct an investigation, to troubleshoot problems, to comply with state and federal U.S. law, and to enforce our Terms & Conditions.


We do not sell, trade, or otherwise transfer to outside parties your Personally Identifiable Information. We may obtain and disclose personal information to third parties (including intermediaries), such as website hosting partners and other parties who assist us in operating our website, conducting our business, serving our users, or processing payments and deliveries, so long as those parties agree to keep this information confidential.

We may also release your Personally Identifiable Information when its release is appropriate to comply with state and federal U.S. law, enforce our site policies, or protect ours or your rights, property or safety. 

Non-Personally Identifiable Information may be provided to other parties for marketing, advertising, or other uses. Occasionally, at our discretion, we may include or offer third-party products or services on our website. These third-party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.


We may use your Personally Identifiable Information to send you information about events, promotions, contests, discounts, special offers, new products and presales. If you receive a correspondence for us via email, you can unsubscribe immediately by clicking the “unsubscribe” button. You may also email us at customer@selarue.com.


SELARUE uses outside entities, including Google, who uses first-party cookies (Google Analytics) and third-party cookies (DoubleClick) to serve ads and products or to optimize information based on a user's prior visits to our website. We use cookies to compile data regarding user interactions and other service functions as they relate to our website.

Cookies are small files that a website or its service provider transfers to your computer's hard drive through your web browser (if you allow) that enables our website or service provider's systems to recognize your browser and capture and remember certain information. For instance, we use cookies to help us remember and process the items in your shopping cart. They are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about website traffic and site interaction so that we can offer better site experiences and tools in the future.

We use cookies to:

  • Help remember and process the items in the shopping cart.
  • Understand and save user's preferences for future visits.
  • Keep track of advertisements.
  • Compile aggregate data about site traffic and site interactions in order to offer better site experiences and tools in the future. We may also use trusted third-party services that track this information on our behalf.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. If you are using Google’s browser and would like to opt-out, please visit https://tools.google.com/dlpage/gaoptout/ to install on your web browser.

Please note that if you turn cookies off, some of the features that make your website experience more efficient may not function properly.


When it comes to the collection of personal information from children under the age of 13 years old, the Children's Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, United States' consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children's privacy and safety online.

If you are a parent or legal guardian and you believe our website has collected a user’s information under the age of 13, please contact us immediately to have the account information deleted.

SELARUE does not market to children under the age of 13 years old.


CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law dictates how websites collect Personally Identifiable Information from California consumers and requires websites to post a privacy policy on its website stating exactly the information being collected and those individuals or companies with whom it is being shared.

If you are a California resident, once a year, you may request information about Personally Identifiable Information disclosed to third-parties for marketing for the preceding calendar year. SELARUE will provide you with the categories of Personally Identifiable Information and the company names and addresses of third-party vendors to which we share Personally Identifiable Information with. If the above is applicable, you may request this information in writing to:

PO Box 972
Chicago, IL 60690



We honor Do Not Track signals and Do Not Track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.


SELARUE reserves the right to modify this Privacy Policy at any time. Changes will take effect immediately and will be posted to this Privacy Policy page.

If SELARUE is acquired or merged with another company or files for Bankruptcy, your information may be transferred to the new owner(s). Users will be notified via email and other communications of such change.